The marketing industry has made a significant shift from traditional marketing methods to an increasingly digital focus. The Internet and mobile technologies have made way for new marketing channels, and today's marketers must be familiar with the ever-evolving digital landscape to stay connected and relevant to their customers. In this course, learn how to drive traffic to a website with social media and SEO strategies, and turn website browsers into customers with effective user experience design. You will also learn how to create effective digital campaign strategies using viral marketing, social media, email and online ads.
On March 26, AIGA Philadelphia presents internationally renowned artist Kate Moross to discuss (and sign copies of) her new book, Make Your Own Luck: A DIY Attitude to Graphic Design and Illustration. Moross has spent her career creating amazing artwork for companies like Adidas, Vogue, Paul Smith, Samsung Olympics 2012, Wired, The Guardian, Google, Converse, [...]
On Friday, March 28, 2014, TEDxPhiladelphia will present a daylong multidisciplinary conference championing great ideas, bringing together engaging speakers, performers, participants and exhibitors to examine the 2014 conference theme “The New Workshop of the World.” Over 700 tickets sold very quickly when first announced — and sales were suspended for some time. But on March [...]
Continuing Education offers credit and non-credit courses, workshops and certificate programs designed to anticipate and meet the changing professional, academic and lifelong learning needs of individuals in the greater Philadelphia region.