In a rush to stay current in today's fast-paced digital marketing world? Many companies deploy a social media strategy without a plan to measure success. If you're not analyzing your strategy's effectiveness with the right markers, you could be wasting money and resources. Deploying a social media analysis and monitoring strategy will provide tangible benefits that ensure your social media strategy is a success. Monitoring social media channels can also help you manage your brand image and allow you to not only react effectively, but be proactive. Learn how to create analysis and monitoring strategies, make the appropriate adjustments to your overall strategy, work with industry influencers to promote your brand and manage a social media crisis.