The University of the arts

Business of Photography
The University of the Arts

CE 5050C 01 Business of Photography

CE 5050C 01

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Addison Geary



Summer 2018

  • (Jun. 6 to Jul. 11)
  • Wed 6:00 PM - 9:00 PM
  • 1.50 Credits
  • 1.50 Credits
  • Tuition: $375 / Fees: $20
This course serves as an introduction to the business and marketing practices common to photography and emphasizes developing professional objectives based upon careful consideration of the financial, legal, organizational, promotional, interpersonal and ethical practices of photography. Prerequisite: Digital Photography II or equivalent experience. This course is required for Digital Photography students preparing to enter the Capstone.

Course Overview

The objective of this class is to cover topics related to earning a living in today’s fast paced and highly competitive photography industry. This class will help dispell the myths that art and business are mutually exclusive and that business must be dull and boring.

What will you learn in this course?

At the end of this course, students will: Learn how to set up your business, define your market, price your work, get clients, negotiating skills,the paper trail, licensing vs. selling, contracts.

What will you do in class?

  • Readings + Responses
  • Presentations
  • Assignments
  • Critiques
What topics will be covered?
  • The Business Plan
  • Orphan Works Bill
  • What’s a buyout?
  • Should I do Work Made for Hire?
  • Licensing + Protecting your work with copyright notices, watermarks, metadata and registration.
  • How to market your services.
  • Pricing, negotiating + estimating, and getting paid
  • Know your cost of doing business + how to set up your business.
  • Stock Photography
  • The model release
  • Bid vs. estimate
  • Terms and conditions

Suggested Readings + Links to other content

(Required) Best Business Practices for Photographers, 2nd Edition , John Harrington, Cengage Learning ISBN-10: 1435454294
(optional) ASMP Professional Business Practices in Photography: ASMP, Allworth Press ISBN-10: 1581154976
Have you ever been offered a contract for your photography, ever entered your work into a contest or posted a photo to a social media site? If so print out the terms and conditions and bring them in. Bring 10 images representative of your work.