The University of the arts

Spring 2019 Brochure

Continuing Education Courses

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Course Instructor Dates + Times Location Credits + Fees
Effective Writing for Digital Content
SOME 2232C 01
Swabreen Bakr
  • Spring 2019
  • Mar 05 to Apr 09
  • Tue 6:00 PM - 9:00 PM

Writing solid copy is essential to any digital marketing strategy. However, traditional copywriting does not always translate effectively to the digital landscape. New marketing channels created by evolving digital technology require new ways of communication. Learn the techniques to develop and create copy for marketing emails, websites, online advertising, social media, blogs and mobile technologies. By the end of the course you'll have completed several pieces of a digital marketing campaign to start building a portfolio.

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Overview of Social Media Marketing
SOME 2230C 01
Melissa Alam
  • Spring 2019
  • Jan 29 to Feb 28
  • Tue, Thu 6:00 PM - 9:00 PM

Social media represents one of the most significant changes in consumer media behavior in history, resulting in fundamental shifts in the way marketers communicate and interact with audiences. This course provides practical knowledge to establish objectives and implement strategies towards developing best practices and effective use in your organization. Interactive social media tools are examined, including Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, mobile apps and blogging. You will develop an understanding of the changing world of social media, considering editorial calendars, appropriate use, social listening, policy and copyright, case studies, website optimization, emerging platforms, resources management and content development. Learn how social media is critical to effective and efficient communication.

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