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Fall 2018 Brochure

Continuing Education

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Course Instructor Dates + Times Location Credits + Fees
Assessing, Analyzing + Monitoring Social Media
CE 2234C 01
Craig Beyerle
  • Fall 2018
  • Oct 30 to Dec 06
  • Oct 30 to Dec 06
  • Tue 6:00 PM - 9:00 PM
  • Thu 6:00 PM - 9:00 PM
  • UArts

    In a rush to stay current in today's fast-paced digital marketing world? Many companies deploy a social media strategy without a plan to measure success. If you're not analyzing your strategy's effectiveness with the right markers, you could be wasting money and resources. Deploying a social media analysis and monitoring strategy will provide tangible benefits that ensure your social media strategy is a success. Monitoring social media channels can also help you manage your brand image and allow you to not only react effectively, but be proactive. Learn how to create analysis and monitoring strategies, make the appropriate adjustments to your overall strategy, work with industry influencers to promote your brand and manage a social media crisis.

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    Digital Marketing Strategies
    CE 2231C 01
    Alisha Miranda
    • Fall 2018
    • Sep 25 to Oct 25
    • Sep 25 to Oct 25
    • Tue 6:00 PM - 9:00 PM
  • Thu 6:00 PM - 9:00 PM
  • UArts

    The marketing industry has made a significant shift from traditional marketing methods to an increasingly digital focus. The Internet and mobile technologies have made way for new marketing channels, and today's marketers must be familiar with the ever-evolving digital landscape to stay connected and relevant to their customers. In this course, learn how to drive traffic to a website with social media and SEO strategies, and turn website visitors into customers with effective user experience design. You will also learn how to create effective digital campaign strategies using viral marketing, social media, email and online ads.

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