The University of the arts

Menu
Summer 2018 Brochure

Continuing Education

Sort By

Course Instructor Dates + Times Location Credits + Fees
Effective Writing for Digital Content
CE 2232C 01
Swabreen Bakr
  • Spring 2018
  • Mar 13 to Apr 12
  • Tue, Thu 6:00 PM - 9:00 PM
UArts

Writing solid copy is essential to any digital marketing strategy. However, traditional copywriting does not always translate effectively to the digital landscape. New marketing channels created by evolving digital technology require new ways of communication. Learn the techniques to develop and create copy for marketing emails, websites, online advertising, social media, blogs and mobile technologies. By the end of the course you'll have completed several pieces of a digital marketing campaign to start building a portfolio.

View Full Course Details
Overview of Social Media Marketing
CE 2230C 01
Jessica Meeder
  • Spring 2018
  • Jan 30 to Mar 01
  • Tue, Thu 6:00 PM - 9:00 PM
UArts

Social media represents one of the most significant changes in consumer media behavior in history, resulting in fundamental shifts in the way marketers communicate and interact with audiences. This course provides practical knowledge to establish objectives and implement strategies towards developing best practices and effective use in your organization. Interactive social media tools are examined, including Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, mobile apps and blogging. You will develop an understanding of the changing world of social media, considering editorial calendars, appropriate use, social listening, policy and copyright, case studies, website optimization, emerging platforms, resources management and content development. Learn how social media is critical to effective and efficient communication.

View Full Course Details
Project Management for Creatives
CE 2444C 01
Sloan Miller
  • Summer 2018
  • Jun 28 to Jun 28
  • Jun 30 to Jun 30
  • Jul 01 to Jul 01
  • Thu 6:00 PM - 9:00 PM
  • Sat 9:00 AM - 6:00 PM
  • Sun 10:00 AM - 6:00 PM
  • UArts

    Are you freelancing, starting a design services-based business, or looking to become a member of an existing design and development team? This course on digital agency operations, business development and project management offers a comprehensive guide to the potential and pitfalls inherent in web-based projects. All aspects of digital agency operations are examined, from finding the right clients and negotiating the best price for your services, to contract writing basics and effectively scheduling and managing your workflow. Perform the steps an operations industry professional follows in planning, running, tracking and completing projects. By the end of this course you will be able to scope potential web-based work, create project tasks and identify and confirm user requirements, including interviewing techniques, and present solutions to common web-based project problems. Prerequisite: Web Design I or Overview of Social Media or equivalent experience.

    View Full Course Details
    Visual Creative for Digital Media
    CE 1417C 01
    Melissa Alam
    • Summer 2018
    • Jul 10 to Aug 09
    • Tue, Thu 6:00 PM - 9:00 PM
    UArts

    Visual Creative for social media covers branding, photography, video, simple graphic tools to create graphs, infographics, along with other graphical elements that are all crucial to your overall social/digital media strategy.

    View Full Course Details