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Digital Marketing Strategies
The University of the Arts

CE 2231C 01 Digital Marketing Strategies

CE 2231C 01

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Instructor

Alisha Miranda

Location(s)

UArts

Fall 2017

  • (Sep. 26 to Oct. 26)
  • Tue, Thu 6:00 PM - 9:00 PM
  • 3.00 Credits
  • 3.00 Credits
  • Tuition: $600 / Fees: $20
The marketing industry has made a significant shift from traditional marketing methods to an increasingly digital focus. The Internet and mobile technologies have made way for new marketing channels, and today's marketers must be familiar with the ever-evolving digital landscape to stay connected and relevant to their customers. In this course, learn how to drive traffic to a website with social media and SEO strategies, and turn website visitors into customers with effective user experience design. You will also learn how to create effective digital campaign strategies using viral marketing, social media, email and online ads.

Please note: This course is part of our Social Media Marketing Certificate. There are prerequisites to take this course. If you are not in the certificate program, but work in the marketing industry, freelance or have previous experience, please email continuingeducation@uarts.edu for approval.


Course Overview

This course is designed to lay out the fundamentals of digital marketing from strategy to implementation through reporting. Students will learn from industry articles and resources, lectures, group activities and guest speakers. Each session will cover a piece of digital marketing to build a final presentation for a sample client.


What will you learn in this course?

  • Understand the digital marketing landscape, including in-demand career paths

  • Project manage the process and workflow of a digital marketing campaign

  • Identify and apply best practices in digital marketing

  • Learn how to collaborate and communicate ideas to stakeholders


Supplies/Equipment

No additional software is required for this course. All readings will be provided via print or email. Class assignments will utilize computer lab resources, but if you choose to bring your own laptop to complete assignments, you may do so. Laptops, iPads and other devices are acceptable to use for note-taking purposes.

In-class assignments not completed during class time should be submitted via email. Please keep an eye on spelling and grammar.

For tutorials and additional help it is recommended to visit Lynda.com or Adobe.com for video tutorials. These tutorials are free and/or low cost. You will be able to access Lynda.com for free using your UArts login.