Please note: This course is part of our Social Media Marketing Certificate. There are prerequisites to take this course. If you are not in the certificate program, but work in the marketing industry, freelance or have previous experience, please email firstname.lastname@example.org for approval.
This course is designed to lay out the fundamentals of digital marketing from strategy to implementation through reporting. Students will learn from industry articles and resources, lectures, group activities and guest speakers. Each session will cover a piece of digital marketing to build a final presentation for a sample client.
What will you learn in this course?
Understand the digital marketing landscape, including in-demand career paths
Project manage the process and workflow of a digital marketing campaign
Identify and apply best practices in digital marketing
Learn how to collaborate and communicate ideas to stakeholders
No additional software is required for this course. All readings will be provided via print or email. Class assignments will utilize computer lab resources, but if you choose to bring your own laptop to complete assignments, you may do so. Laptops, iPads and other devices are acceptable to use for note-taking purposes.
In-class assignments not completed during class time should be submitted via email. Please keep an eye on spelling and grammar.
For tutorials and additional help it is recommended to visit Lynda.com or Adobe.com for video tutorials. These tutorials are free and/or low cost. You will be able to access Lynda.com for free using your UArts login.
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