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Digital Marketing Strategies
The University of the Arts

CE 2231C 01 Digital Marketing Strategies

CE 2231C 01

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Instructor

Alisha Miranda

Location(s)

UArts

Fall 2018

  • (Sep. 25 to Oct. 25)
  • Tue 6:00 PM - 9:00 PM
  • (Sep. 25 to Oct. 25)
  • Thu 6:00 PM - 9:00 PM
  • 2.00 Credits
  • 2.00 Credits
  • Tuition: $600 / Fees: $20
The marketing industry has made a significant shift from traditional marketing methods to an increasingly digital focus. The Internet and mobile technologies have made way for new marketing channels, and today's marketers must be familiar with the ever-evolving digital landscape to stay connected and relevant to their customers. In this course, learn how to drive traffic to a website with social media and SEO strategies, and turn website visitors into customers with effective user experience design. You will also learn how to create effective digital campaign strategies using viral marketing, social media, email and online ads.

THIS COURSE IS A REQUIREMENT IN OUR SOCIAL MEDIA MARKETING CERTIFICATE AND HAS PREREQUISITES.


Course Overview

This course is designed to lay out the fundamentals of digital marketing from strategy to implementation a multi-funnel approach. Students will learn industry best practices, engage in group activities and use modern digital marketing tools. Each session will cover a topic within the digital marketing space to build an effective campaign for a client of their choice as part of the final presentation.


What will you learn in this course?

At the end of this course students will:

  • Understand the digital marketing landscape, including in-demand career paths

  • Project manage the process and workflow of a digital marketing campaign

  • Identify and apply best practices in digital marketing

  • Learn how to apply strategy, data and business know-how to winning ideas

 
Supplies/Equipment

No additional software is required for this course. All readings will be provided via print or email.


Class assignments will utilize computer lab resources, but if you choose to bring your own laptop to complete assignments, you may do so.


Laptops, iPads and other devices are acceptable to use for note-taking purposes. In-class assignments not completed during class time should be submitted via email.

For tutorials and additional help it is recommended to visit Lynda.com or Adobe.com for video tutorials. These tutorials are free and/or low cost. You will be able to access Lynda.com for free using your UArts login.