THIS COURSE IS A REQUIREMENT IN OUR SOCIAL MEDIA MARKETING CERTIFICATE AND HAS PREREQUISITES.
This course is designed to lay out the fundamentals of digital marketing from strategy to implementation a multi-funnel approach. Students will learn industry best practices, engage in group activities and use modern digital marketing tools. Each session will cover a topic within the digital marketing space to build an effective campaign for a client of their choice as part of the final presentation.
What will you learn in this course?
At the end of this course students will:
Understand the digital marketing landscape, including in-demand career paths
Project manage the process and workflow of a digital marketing campaign
Identify and apply best practices in digital marketing
Learn how to apply strategy, data and business know-how to winning ideas
No additional software is required for this course. All readings will be provided via print or email.
Class assignments will utilize computer lab resources, but if you choose to bring your own laptop to complete assignments, you may do so.
Laptops, iPads and other devices are acceptable to use for note-taking purposes. In-class assignments not completed during class time should be submitted via email.For tutorials and additional help it is recommended to visit Lynda.com or Adobe.com for video tutorials. These tutorials are free and/or low cost. You will be able to access Lynda.com for free using your UArts login.