NOTE: This course meets on Tuesday evenings, MAR 13 - APR 10, with two Thursday evening sessions on MAR 29 + APR 12. A total of 7 sessions.
The course is a journey from creative initiation of a digital project through completion of content. Using real-world examples, you will create ideas and copy for a variety digital content during in-class assignments, along with developing a complete digital marketing campaign through in home assignments for your chosen topic/brand. We will place a strong focus on strategic marketing and conceptual thinking.
What will you learn in this course?
At the end of this course, you will have developed a complete digital campaign, including website content, emails, blogs, banner advertising, and other digital executions.
What will you do in class?
What topics will be covered?