The University of the arts

The University of the Arts

CE 9500C 01 Typography

CE 9500C 01

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Gregg Robinson



Summer 2017

  • (Jun. 7 to Aug. 9)
  • Wed 6:00 PM - 9:00 PM
  • 3.00 Credits
  • 3.00 Credits
  • Tuition: $875 / Fees: $40
Through a series of applied design projects, this course stresses the importance of typography and design in visual communication. Study basic letterform anatomy, type history, typographic contrast, characteristics of major type families and how to design words, sentences and paragraphs to visually communicate an idea. Develop your ability to create typographic layouts using the dynamics of a grid system as a design tool and to build an effective hierarchy. Prerequisite: Fundamentals of Design, Adobe InDesign or equivalent experience.

What will you learn in this course?

  • to understand the basic principles of typography

  • to gain knowledge of typographic vocabulary and typeface classification

  • to develop an eye for letterspacing, wordspacing, leading, alignment and rag

  • to establish hierarchies within a text and understand the role composition plays in the creation of typographic hierarchy

  • to explore the use of grid systems

  • to think broadly and conceptually about design opportunities with text

  • to demonstrate problem solving skills

  • to develop/refine a design process that includes research and sketching, as well as refinement using Adobe Creative Suite

  • to participate constructively in group critiques

  • to prepare and trouble shoot files for production

  • to work with Imaging Lab and/or other vendors to produce output

  • to create comprehensives for presentation

  • to work independently, as well as collaboratively

Course Supplies + Resources

  • Adobe Creative Suite (InDesign, Illustrator and Photoshop)
  • Sketchbook
  • Pencils
  • Thumbtacks
  • Comping materials as needed (X-Acto or scissors, straight edge, ruler, cutting mat, tape)
  • Digital storage