Social Media Marketing
- Overview of Social Media Marketing
Social media represents one of the most significant changes in consumer media behavior in history, resulting in fundamental shifts in the way marketers communicate and interact with audiences. This course provides practical knowledge to establish objectives and implement strategies towards developing best practices and effective use in your organization. Interactive social media tools are examined, including Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, mobile apps and blogging. You will develop an understanding of the changing world of social media, considering editorial calendars, appropriate use, social listening, policy and copyright, case studies, website optimization, emerging platforms, resources management and content development. Learn how social media is critical to effective and efficient communication. Features a Spotlight Case Study + Final Student Presentations.
- Effective Writing for Digital Content
Writing solid copy is essential to any digital marketing strategy. However, traditional copywriting does not always translate effectively to the digital landscape. New marketing channels created by evolving digital technology require new ways of communication. Learn the techniques to develop and create copy for marketing emails, websites, online advertising, social media, blogs and mobile technologies. By the end of the course you'll have completed several pieces of a digital marketing campaign to start building a portfolio. Features a Spotlight Case Study guest speaker and Final Student Presentations.
- Project Management
Learn best practices for digital agency operations--from business development to project management this course offers a comprehensive guide. You will examine all aspects of digital agency operation from finding the right clients and negotiating the best price for your services, to contract writing basics and effectively scheduling and managing project workflow. You will be able to scope potential work, create project tasks and identify and confirm user requirements, including interviewing techniques, and present solutions to common project problems.
- Visual Creative for Digital Media
Visual Creative for social media covers branding, photography, video, simple graphic tools to create graphs, infographics, along with other graphical elements that are all crucial to your overall social/digital media strategy.
- Digital Marketing Strategies
The marketing industry has made a significant shift from traditional marketing methods to an increasingly digital focus. The Internet and mobile technologies have made way for new marketing channels, and today’s marketers must be familiar with the ever-evolving digital landscape to stay connected and relevant to their customers. In this course, learn how to drive traffic to a website through a multi-channel approach and convert visitors into customers. You will also learn how to create effective digital campaign strategies using viral marketing, social media, email and online ads.
- Assessing, Analyzing + Monitoring Social Media
Gain a functional understanding of various monitoring and analytic options across a wide variety of platforms, with a focus on applying these to real-world needs. Create a portfolio of monitoring plans and samples during in-class assignments.
|Total Required||12.0||6 courses|