A panel discussion on topics including: achieving customer success, navigating web-based projects and how to excel in campaign management. Each panelist will speak to their experience at local agencies from the brand, communications and social media perspective. The moderator Alisha Miranda (Digital Marketing Strategies Instructor in Continuing Education at The University of the Arts) will be joined by panelists: Suzanne Cotter, Director, Marketing & Communications Think Company; Ashley Bernard, Marketing & Communications at Delphic Digital; Swabreen Bakr, Marketing Manager at BlackStar Film Festival.
The event is free and open to the public, but we do ask that you kindly RSVP through Ticketleap
This program is presented by The University of the Arts Social Media Marketing Certificate Program. Learn more about this dynamic program here.
Swabreen Bakr is a graduate of Drexel University with a Bachelor of Science in Digital Media. She has 10 years of content creation, communications, digital strategy and marketing experience with a focus on photography, writing, social media marketing, and grassroots activations in industries ranging from start-ups, food and beverage, film, travel, fitness, news media and online learning. As a consultant she’s worked with brands such as Tastemade, PHL DNC and Bacardi USA. Currently she serves as the Marketing Manager for the BlackStar Film Festival, and the Engagement Editor for the upcoming online publication, CityWide. Swabreen also has a background in journalism and continues to write in a freelance capacity for Philadelphia Weekly. She also launched her personal brand called “Natural Skincare Diary,” an online hub for skincare enthusiasts, where she functions as art director, photographer and writer.
Originally from Georgetown, Guyana, she immigrated to the United States at age 16 and has been living and working in Philadelphia ever since.
Ashley Bernard is the Marketing Communications Specialist at Delphic, where she helps serve as the “voice of the company" by advancing brand exposure through content creation, strategic partnerships, and actively engaging with industry thought leaders and potential talent. Prior to joining the Delphic team in 2015, Ashley worked as a freelance web designer and small business consultant for local organizations including The Hactory and the Philadelphia Tennis Club. A Philly native and proud graduate of the University of Pennsylvania, she is passionate about building diverse communities and using technology as a tool for social justice.
Since 2008, Suzanne has helped colleges, non-profit organizations, and private companies to communicate to their audiences with clarity and purpose. She's been a writer, editor, brand enforcer, event planner, and media liaison, and she's worked with organizations to tell big stories, build a social media presence, and pull off conferences big and small. In her current role as Director of Marketing and Communications at Think Company, Suzanne's goal is to ensure the world knows what makes Think Co.'s work and team so exceptional.
To design great websites, you need to go talk to your target customers. You'll want to develop the site based on their input throughout your process. Unfortunately, understanding what they say is tricky. Paying attention to one loud user can totally derail your project.
You have to talk to a wide variety of people and account for everyone's thoughts. Yet, "the users are always right" but they never know what they need or want! How do you jump the chasm between what they say and what you actually design your site to do?
This lecture is free and open to the public, but we kindly ask you to RSVP here on through Ticketleap.
This lecture is presented by the UArts Continuing Education Web Design Certificate Program, to learn more visit the program page here.
Join UArts Continuing Education Digital Photography instructor Andrea Poulsen for this photographic night excursion in Center City Philadelphia for activities including:
Explorations in Light on Poulsen's blog.
This field trip is open to the public, but does require registration. Limited seats available. Register HERE.
Students should have their own Digital SLR camera, and a basic understanding of aperture, shutter speed, and ISO, and the ability to shoot in Manual Mode. Students are encouraged to bring a tripod and small portable light sources (such as a flashlight) to experiment with after the demo.
Learn more about instructor Andrea Poulsen.
This program is supported by The University of the Arts Digital Photography Certificate Program. For more information please visit: cs.uarts.edu.