The University of the arts



October 2017

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Guest Lecture: How to Jump the Chasm Between What Customers Need & What Your Product Does

Learn about user centered design with Lindsay Tabas

To design great websites, you need to go talk to your target customers. You'll want to develop the site based on their input throughout your process. Unfortunately, understanding what they say is tricky. Paying attention to one loud user can totally derail your project.

You have to talk to a wide variety of people and account for everyone's thoughts. Yet, "the users are always right" but they never know what they need or want! How do you jump the chasm between what they say and what you actually design your site to do?

This lecture is free and open to the public, but we kindly ask you to RSVP here on through Ticketleap.

This lecture is presented by the UArts Continuing Education Web Design Certificate Program, to learn more visit the program page here. 

Lindsay Tabas

Lindsay Tabas

Speaker Bio:
In the Fall '02, Lindsay designed her first user-interface in a human-factors & ergonomics class. Since then, she has been combining engineering methods & design thinking to work with technology businesses across design, customer experience, product, and marketing. Lindsay started her career in San Francisco, then New York City, and now Philadelphia, Her portfolio includes 30+ startups, work with over 60 investors, 4 Fortune 100 companies, 3 privately held firms with revenues surplus of $1 billion, and countless small business owners.
Lindsay recently launched her 6-part program titled "The Lady Engineer Shares Her Secret Advantage: How to go from today to investor funded startup growth." She empowers savvy non-technical entrepreneurs to grow thriving startups by clearing the path between what their customers want and what the engineers build.
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