- Fall 2018
- CE 2234C 01 Assessing, Analyzing + Monitoring Social Media
Originally studying to become the next great history teacher, this history buff traded in the books and ventured into the digital world of social media. Craig started his earlier career at ChatterBlast Media, a local creative and digital marketing agency specializing solely in social media. It was there that he a gained a true passion and understanding of the vast, evolving world of social media.
Upon running various paid social campaigns across multiple social platforms, Craig was able to identify success by applying his insights and ultimately bringing achievement to each of his client’s campaigns.
Craig currently works at CMI Media, an agency in center city Philadelphia that focuses primarily within the healthcare and pharmaceutical market. With his previous experience paving the way, Craig now handles multi-million-dollar brands, where he is responsible for understanding campaign metrics, assessing analytics and developing brand strategy across all social platforms.