Maddie Allard is no stranger to UArts. She came to the Pre-College Program as a high schooler and currently enrolled in the Social Media Marketing Certificate Program. We had the opportunity to catch up with her and hear about her experience with the wide range of programs at UArts.
“UArts has had a huge part in helping me discover who I am and my passions in life.”
What UArts Pre-College classes did you take? How did the program inspire/shape you?
I attended Pre-College in 2009 where I took creative writing, screen directing, and [a] performance art class. All had huge impacts on building my future. In screen directing, my Teaching Assistant Lendl Tellington, ended up becoming a mentor of mine throughout my college years. He even hired me for my first internship. My other classes really helped me find my voice. I’m from a small town where being different isn’t very welcome, but I think attending Pre-College helped me realize that there’s a bigger world out there and what people in my high school thought of me didn’t matter. I thank the performance art class and the teacher for that. We began every class walking around yelling “I don’t give a shit what anyone thinks of me” and as a 16 year old that was really life changing.
What brought you back to UArts?
I’m always looking for ways to grow my career, so I started searching for social media marketing classes at multiple schools both in Philly and New York. I graduated in 2015 from Temple University with a BA in Advertising. Thanks to internships, freelance gigs, and my current job, I really found direction in social media. I looked at UArts because I have such fond memories of going there and I thought it would be fun to bring my education full-circle.
More specifically, what brought you to the UArts Social Media Marketing Program?
I’ve learned so much so far through the Social Media Marketing program. My project management skills were a bit of a hot mess, so Sloan Miller’s weekend-long intensive class about project management was so helpful. Despite teaching some complex methods, his ability to bring it into our everyday lives have given me skills not only for work, but for life too.
What skills did you learn/have you learned at UArts that you've taken with you?
I also really enjoyed Melissa Alam’s class. I’m a creative, but when it comes to design I’m still trying to find my voice. She did a great job showing us how to organize ideas and narrow things down to have a cohesive visual brand. It’s really improved how I approach Instagram both personally and professionally. Plus I got a freelance gig out of that class. I’m currently helping Melissa with social media for her Fearless Conference (September 29-30).
Do you have any advice for anyone looking to get started in Social Media Marketing?
My advice is to familiarize yourself with the top 3 social media platforms (Facebook, Instagram and Twitter) before diving into the program. Social may seem easy, but everything you do is intentional. So if you’re looking to build your business and/or you have the energy and passion to really pursue it as a career, I definitely recommend it.
Maddie is currently a Social Media Coordinator at TravelSafe Insurance. Although she has a Bachelors in Advertising with a focus in Copywriting from Temple University, she’s found her true calling in Social Media. In her free time Maddie is a certified Open Water Scuba Diver and volunteers as a CASA in Berks County.
Meet faculty member Jeff Stern. Jeff uses research and design-driven processes to collaboratively build innovative products and strategies that encourage users to learn and discover. Currently, he is a Product Manager at Club OS and an instructor in our UX Design Certificate Program. He has previously worked at Girls Who Code, University of Michigan, and Google.
How did you get into UX Design?
I was fortunate and first learned about UX as an undergrad, and interned as part of a user research team at Google. I got my Masters at the University of Michigan School of Information in Ann Arbor- where I conducted on learning platforms, or LMS systems both designing research and doing usability testing. I then went on to lead the Product Management and Design team at Girls Who Code and now Club OS, a technology start-up located in Center City.
What motivates you to want to teach in adult education?
I took a continuing education course at the New School in New York and realized how important this type of learning environment is for adults. I love to teach, and look forward to helping students who want to pivot out of their current career.
What is one of your favorite projects you’ve worked on?
I did a project with Khan Academy and I got to combine the work I was doing with Girls Who Code on Pixar’s campus; we had a tight timeline but we were able to test this educational product with the students who would use it. It was very serendipitous teaching high school students and getting the chance to do usability testing with them - this testing actually made its way into the final product and the students got to experience the research phase.
What’s the first thing people need to know about the research phase?
That it’s important to get feedback at all stages of a project. Students will learn how to speak to the humans using the products, and how to do different types of user research - this might be field observations, or a focus groups - and when each method is appropriate.
What are the biggest pain points for students? Or, where do students stumble and how do you help them?
Communicating results to key stakeholders is an art in itself. No matter how thoughtful your research or how insightful your findings, if you can’t effectively communicate them to decision-makers. We’ll spend time in class evaluating examples of research presentations and working on our own for a final presentation.
What’s the most important thing you want your students to leave with?
Empathy. I hope all students leave with strategies to develop empathy any user. Designers can fall into the fallacy that all users think and act like them, and research is a key way to expand your viewpoint. I’ve built products for middle and high school girls, a user group I’ve never been part of. But by developing deep empathy, I’ve been able to better understand the values and needs of this population.
What often surprises people about research?
Research doesn’t always have to take forever! Clients are often hesitant to invest a lot of a project’s resources into user research. For many, ‘research’ still connotes undertones of academia and ivory towers with questionable day-to-day value. But that’s not true! There are so many rapid, low-cost research methods that can be used to get meaningful product feedback. We’ll discuss how to demonstrate the value of user research in environments that still don’t see it.
Bill Poller, Dreamscape VII, 2018
Join us for UArts Weekend October 5-7, 2018.
Celebrate the UArts community! This fun-filled weekend includes a variety of events across our campus on the Avenue of the Arts.
Are you a UArts student, alumni, or family member of a UArts student? View a full schedule of UArts weekend events here. Continuing Education students are invited to participate in all events on Saturday, October 6.
Continuing Education supports the mission of the University by facilitating access to innovative educational opportunities and resources for a diverse population of adult learners including enrichment courses and certificate programs designed to anticipate and meet the changing professional, academic, and lifelong learning needs of individuals in the greater Philadelphia region.
The selection of work on view was made by Digital Photography and Graphic Design Certificate students as well as students in enrichment courses such as Large Scale Paper Collage, Watercolor Workshop, Painting in the Abstract, Character Design, and others during the 2017-2018 academic year.
Exhibition is free and open to the public.
Hours: Weekdays 9AM - 5PM
Information: 215 717 6006 | email@example.com
Digital Photo Certificate Capstone Exhibition
SARA MANZANO-DÍAZ WINDOW INTO POP’S WORLD
Digital Photography Certificate Capstone Exhibition August 31 - September 28, 2018 Reception: Wednesday, September 5, 6:00 pm - 7:30 pm
Sara Manzano-Díaz is an attorney, photographer, and UArts Digital Photography Certificate candidate whose current project focuses on personal narrative and documentary portraiture.
Window into Pop’s World is a collection of intimate photographs depicting a 97-year-old man—the artist’s father-in-law—and his everyday experiences as he transitions into widowhood after 67 years of marriage. Dreamlike images depict time passing, witnessed through an attentive lens. Universal themes of memory, cycles, rememberance, and aging arise through penetrating photographs of one man’s daily life.
Manzano-Díaz has spent her life advocating on behalf of working class families, veterans, women, and girls. She strives to continue her advocacy by using photography as a tool for visual storytelling and social impact. Manzano-Díaz aims to empower and uplift individuals by documenting their lives and experiences. She lives and works in Philadelphia.
Exhibition is free and open to the public.
Information: 215 717 6006 | firstname.lastname@example.org
College of Critical & Professional Studies Gallery Terra Hall, Floor 9 211. S. Broad St. Philadelphia, PA 19107
CONTINUING EDUCATION Hours: Weekdays 9AM - 5PM
Terra Hall, 211 S. Broad Street, 9th Floor
Learn more about our new UX certificate program and the people behind it in this article on Technical.ly Philly. Lecturer/UArts Multimedia alum, Tim Moyer, and UX project manager/UArts Graphic Design ceritificate student explain the importance and relevance of this program and its cohort model.
Read more here.
Letterpress Spring 2018, Sarah Naji
Clay Williams is a Brooklyn-based photographer specializing in food, drinks and events. He shoots assignments for The New York Times, The James Beard Foundation and Edible Brooklyn. You can find more of Clay's photos in the new book, "111 Places in Queens That You Must Not Miss," in bookstores now.
Clay will be on UArts' campus to speak about his work on July 12th, 6pm-8pm.
Click here for more info.
In 2015 Eric Booth was given the nation’s highest award in arts education (The Arts Education Leadership Award from Americans for the Arts; the first artist ever given that award), and was named one of the 25 most important people in the arts in the U.S. He began as a Broadway actor, and became a businessman (his company became the largest of its kind in the U.S. in 7 years), and author of six books, including the bestseller The Everyday Work of Art and the most recent is Playing for Their Lives. He has been on the faculty of Juilliard (12 years), Tanglewood (5 years), The Kennedy Center (20 years), and Lincoln Center Education (for 34 years, where now he is the leader of their Teaching Artist Development Lab). He serves as a consultant for many arts organizations (including seven of the ten largest U.S. orchestras), cities, states and businesses around the U.S. and overseas. A frequent keynote speaker, he founded the International Teaching Artist Conferences, and the Teaching Artist Journal, and he gave the closing keynote to UNESCO's first world arts education conference.
Challenge yourself to draw 100 drawings in 10 weeks.
Illustration: Character Development
Create characters for use in comics, children's books, gaming, or animation.
Open Edition Printmaking
Intermediate + advanced printmakers receive instruction + access to printmaking studios.
Stop Motion Animation
Introduction to medium: flip book, cut paper, hand drawn + puppet animation.
|9:00–10:00 AM||Welcome + Coffee Reception|
|10:00AM||Keynote Speaker: Eric Booth|
11:00 AM–12:30 PM
Panel: New Opportunities in the Field of Teaching Artistry
|12:30–1:45 PM||Topic Lunch featuring experts and specialists|
|2:00 PM||Breakout session|
|3:15 PM||Breakout session|
|4:30–6:00 PM||Happy Hour|
|4:30–5:30 PM||Office Hours - four 15-minute conversation blocks; 1:1 meetings with experts|
|6:00 PM||Post-event meet up, location TBD|
Our MEd and Certificate programs provide you with the individual attention and support that define the learning experience at the University of the Arts.
Patrick Brennan Postcard
While You Were Sleeping and Pocket Noise by Patrick Brennan, a Philadelphia-based photographer and UArts Digital Photography Certificate candidate, are currently on view on the 9th floor of Terra Hall.
While You Were Sleeping is a collection of digital photographs documenting celestial lights. Cinematic images depict dramatic skies patiently captured ib dark, clear nights.
Pocket Noise is comprised of images mined from accidental pocket photos, a common digital photography blunder. Brennan manipulates these seemingly banal mishaps, uncovering celebratory, psychedelic abstractions.
You can preview some of his work here.
The exhibition is FREE & open to the public.
211 S. Broad Street
9th Floor, Room 901
Philadelphia, PA 19107
Join us in congratulating Christianna Berg, MEd in Educational Program Design, who was just selected to present her MEd Capstone Project, 5th grade science/social studies curriculum, at Pennsylvania's Curriculum Summit on February 9 in Pittsburgh, PA.
Amazing work done by students in Beth Beverly's Taxidermy as Wearable Art course.
Like what you see? We're offering another taxidermy course this Spring! Click here for more information.